In a blind taste test comparing Coca Cola and Pepsi, consumers�� brain activity is sluggish,air jordan pas cher
, but pictures of the brain when people see the brand name show the portions in charge of emotional, memory and learning activities reacting as if a light is turned on. In short, customers unconsciously choose the brand name, not the taste.
Phenomena like this one have led to the emergence of ��neuromarketing,�� which uses the unconscious brain activities of customers to draw up marketing strategies,casque beats
. Thanks to functional Magnetic Resonance Imaging (fMRI) scans, the reactions of consumers when they see products or ads can be immediately identified,hollister france
. With the devices,hollister uk
, DaimlerChrysler learned that customers think of social status and rewards when seeing sports cars. Kellogg found that when seeing ads for food, women have conflicting emotions: to ease hunger and to stay slim at the same time.
Korea��s largest cosmetics company Amorepacific asked Prof. Sung Young-shin,louboutin pas cher
, who teaches consumer and advertising psychology at Korea University, to conduct a study on customers�� recognition of its brands last year. Sung��s team photographed the brain of female college students with fMRI devices while showing them ads and products of Amorepacific and famous foreign cosmetics brands.
The tests revealed that the students heard about Hera and Iope, two leading Amorepacific brands,abercrombie france
, but were not well acquainted with them. Based on the test results, Amorepacific launched a five-month campaign to overhaul its brands.
The result was Kathano Cream, released this year, which comes in a square container looking like a compact two-way cake,air jordan
, breaking away from the old practice of putting basic cosmetics items in round jars. The cream is easy to carry in a handbag. Company outlets in department stores were renovated to suit the colors and design of the new product, leading customers to unconsciously get accustomed to the brand. Kathano Cream is a mega-hit. LG Telecom also conducted a study on ad effects with fMRI devices,louboutin
, and Hyundai Motor is reportedly collecting information on neuromarketing.
Photos of the brain reveal different results from polls,abercrombie
. In the study by Sung��s team, customers answered they pay attention to sexy ads, but analysis of their brain showed that they prefer ads in which friend-like lovers appear. ��In the 20th century, ads were rational and focused on delivering information about products,beats by dre
. But in the 21st century, ads appeal to customers senses. In this age, neuromarketing, which identifies instant emotional reactions,hollister france
, will become a new weapon for companies,hogan
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An official who attended the meeting, said that the only thing the committee agreed upon was to not act hastily, as a reprimand would have no effect because of Lee's resignation.