The primary focus of the Convention Sales team at the
Metropolitan Tucson Convention Visitors Bureau (MTCVB) is to
promote the region as a meeting and event destination.
Nationally, meetings represent a $265 billion per year industry
and are a significant economic driver for our region. They are one
of the most easily measured types of travel allowing us to track
the number of people, their length of stay and activities while
they are here.
In fact,celine handbags
, the MTCVB will be one of the first destination
marketing organizations in the country to utilize a new economic
meetings calculator developed by Oxford Economics which will
provide an analysis of how much tax revenue is generated, direct
jobs are influenced and overall true economic impact a single
conference/convention event has on our community.
Last year alone,chanel outlet
, group travel into the region, by MTCVB clients,
accounted for more than 330,303 occupied hotel and resort rooms in
the greater Tucson area,Whatever your preferences are
Ways that we target group meetings include:
• Outbound sales missions into primary (feeder) markets such as
Chicago,a line of aesthetically discreet
, Washington, D.C., Denver, Minneapolis, Dallas, the San
Francisco Bay Area and Phoenix.
• Membership and active participation in all "meetings industry"
trade organizations on a local and national level.
• Exhibition at all "meetings industry" travel and trade shows
and in some instances partnering with the Phoenix and Scottsdale
convention and visitors bureaus to help reduce costs and increase
• Coordination of site visits to create travel experiences for
qualified planners to preview Tucson,” he said.
. Our "Tucson on Us" program
allows for conversion of greater than 70 percent of the prospects
that visit the region. This reinforces the understanding that our
best tool in securing business is simply "getting them here,chanel outlet
• Active account management of known entities that produce
consistent meetings and convention activity for the area, targeted
direct marketing to create awareness of the destination and use of
booking incentives to drive business and increase meetings spend at
Our recent Master Account Incentive Program produced over $30
million worth of group business and also won the "Best Idea" award
from the Western Association of Convention Visitors
MTCVB's hospitality sales team is comprised of six national
sales managers who are passionate representatives of our
destination and incredibly well-versed in the "products" of our
Most of the sales staff has worked in Tucson selling individual
brands including Radisson, Hilton,Longchamp Pas Cher
, Westin and Loews, prior to
joining the bureau.
Their experiences at these properties, knowledge of the region's
history, attractions and other visitor amenities make them the
perfect ambassadors for Tucson and Southern Arizona.
We measure our success using four industry standard benchmarks:
Leads generated, bookings confirmed bookings, total room nights and
estimated economic impact.
In fiscal year 2010-2011 the estimated economic impact of
meeting, convention and sports activity generated by the MTCVB was
over $141 million.
There are also these additional points to consider:
• Prospective visitors and clients view the entire region as
Tucson, free of the biases we locals may have toward a particular
area or areas. A dollar spent in Marana is as valuable to our local
economy as a dollar spent in Tucson or in unincorporated Pima
County and so on. We must be "all in."
• Time and again, planners tell us they are drawn to our area by
the fantastic climate,celinehandbagsrose.com
, beautiful Sonoran desert landscape,true religion jeans
authenticity of the destination, diversity of local cultures and
the genuine hospitality they encounter here. These are our greatest
assets as we endeavor to promote Tucson as a destination.
• In many instances,saclongchamprose
, what we do is a commodity-driven process,
meaning that if you do not have the facilities and infrastructure
that meet a group's basic need, odds of winning that business are
minimal. Even "great sunsets" cannot overcome very real, physical
We must find a solution to our non-competitive situation when it
comes to providing package that includes a downtown convention
center and hotel.
Curious about how you can get involved?
If you are a member of an organization - social, professional,
etc. - and find yourself traveling outside the region to attend
meetings, let us help you bring your group to Tucson. Go to
and let's get to work!
Contact Graeme Hughes, director of Convention Sales at the
Metropolitan Tucson Convention Visitors Bureau, at
. This monthly column is prepared by the