If he picks the Steelers to win it all when everyone else is picking them third, he looks like an idiot if he's wrong
Off the subject, but that's why I love Merrill Hoge. He's a homer and doesn't care who knows it!
The motivation thing may be true, and I would hope that Cowher the "players' coach" would want his former players to do well. However, I don't think Billy Bats is short on ego, so I feel that he would be hesitant to predict success for his successor.