I live in NYC so I've heard tons about this. Originally I was with you regarding Ryan. But someone this week made the point that he's not a fool at all, he's just doing this to get the most out of his team. Treat them like champs and they'll act like champs. I thought that was a good point, as right now the Jets players honestly believe they can win.
FWIW I give them a better chance of winning this week than I gave them last week against Livers.
Not saying it hasn't worked out--so far--for the Jets. I just don't feel like listening to it.