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Author Topic: Shampoo brand insures Polamalu's hair for $1 million  (Read 722 times)
VaBchSteelersfan
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« on: Aug 31, 2010 at 08:00 »

this is just for you, Leigh!

http://www.post-gazette.com/pg/10242/1083769-100.stm
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jasonic
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« Reply #1 on: Aug 31, 2010 at 15:47 »

that is just weird.

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leighclay
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« Reply #2 on: Aug 31, 2010 at 16:09 »

that is just weird.


It's completely AWESOME!!!
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Joetorious
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« Reply #3 on: Aug 31, 2010 at 16:19 »

It's completely smart, too. The price H&S would have paid for advertising (paid media) equivalent to the "earned media" the company has received as a result of this must be way more than $1mm. In just a few days, they've seemingly reached and exceeded the break-even point. Not necessarily a new tactic (insuring a famous part of a famour athlete), but the Polamalu/H&S example is the perfect recognition and execution of this tactic.
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jasonic
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« Reply #4 on: Aug 31, 2010 at 17:33 »

doesn't make it any less weird.

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Finnegans Wake
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« Reply #5 on: Sep 01, 2010 at 08:48 »

doesn't make it any less weird.


what effer thrasonical
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pensodyssey
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« Reply #6 on: Sep 01, 2010 at 11:46 »

Preparation H offered 37.50 to insure finny's assbeard.
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leighclay
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« Reply #7 on: Sep 01, 2010 at 20:42 »

And Victoria's Secret insured my boobs for $15.85,
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jasonic
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« Reply #8 on: Sep 02, 2010 at 11:15 »

If quality equals dollars, from what I hear you got ripped off leigh.

 eck02
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leighclay
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« Reply #9 on: Sep 02, 2010 at 17:40 »

If quality equals dollars, from what I hear you got ripped off leigh.

 eck02


LOL!  Thanks!
I am pretty cheap though...
 eck02
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